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Customer Management

The AMR Research Customer Management Market Service tracks the software, applications, and technologies that help companies improve, automate, or enhance the management of customer and prospect interactions and processes. While the customer management software market is often associated closely with the CRM market, many organizations are now deploying customer management applications and technologies in a more pragmatic, phased approach rather than as a full-footprint suite.




Published Research [View All]

2009 Sales Force Automation Outlook: Can CRM 2.0 Save the Day?

Customer Management Market Update for November 2008

Arming Sales: Oracle Launches Web 2.0 Gadgets for SFA

View All Customer Management Research
Agenda Topics

Systems Integrators and SaaS Landscape

The Customer Management Market Sizing Report, 2007-2012

The Customer Management Spending Report, 2008-2009

The B2B Commerce Platform—Building a House of Stone

CRM 2.0: A Passing Fad, or a Rebirth of CRM?

SaaS Success Stories

Elevating the Role of the Sales Operations Office with CRM Technology

The Straight Dope about SaaS CRM

Outlook: CRM for Retail

Case Studies: Specialty Vendors Adding Value to CRM Investments

CRM for Manufacturing

CRM Usability Progress Report

Retail Campaign Management Outlook

Top Market Issues

CRM undergoes transformation—The focus in CRM shifts from an internal front-office automation tool to a collaborative hub for all customer management activities. How will users navigate this transition, and how must vendors alter development paths and messaging to capitalize on the shift?

User adoption of CRM—This is the number one priority for customer management projects in many enterprises. Will technology and service providers step up and deliver more value to the desktop?

SaaS achieves critical mass—Leading CRM vendors, consulting firms, and IT organizations now know
Software as a Servicie (SaaS) is for real, but not all will succeed with it. How will the market adapt to shifting business and deployment models, and what will it take to have a wining strategy?

Representative Vendor Coverage
  • amdocs
  • Aprimo
  • CDC Software
  • Consona
  • Infor (ePiphany)
  • Microsoft
  • NetSuite
  • Oracle (e-Business Suite, Siebel, PeopleSoft)
  • QAD
  • RightNow Technologies
  • Sage Software
  • Salesforce.com
  • SAP
  • SAS
  • Unica
Events and Speaking Engagements

Executive Conferences
AMR Research Supply Chain Executive Conference
May 27 - 29, 2009
The Phoenician
Scottsdale, AZ, US

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Webcasts
Get Ready for Green 2.0
January 21, 2009, 11AM - 12PM ET
Webcast, Live
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